Participation, participation, participation! By John Cavill
Tennis Works We now have a new focus for British Tennis…Participation! Although I laugh when making that statement as it seems obvious that this is something a governing body should be doing but it is a serious direction that I believe should be the number one on the tennis agenda. Over the 14 years that I have been developing the coaching element of Tennis Works, my focus has been on getting as many people as possible to try the game and give them opportunities to continue playing. I established a Charity called MK Ace, which allowed us to get funding to help cover the large costs of hiring public facilities, staff, marketing etc and make tennis very affordable for all. The network I created in and around my town in Milton Keynes, Bucks, was huge and the operation had over 18 venues, 12 coaches, 20 schools and 1000 people a week playing tennis. Then…we hit a recession! Funding dried up, the Schools Sports Partnership network lost its budget to provide coaches int...